LON PHILOSOPHY — Brand Identity
At Frikha STD, I developed the complete brand identity for LON, a concept store that celebrates creativity through a curated selection of everyday objects, author pieces, and cult items. The project translated its philosophy into a refined and expressive visual system that positions LON as a meeting point for art, design, social life, and good coffee.
The work included logo development, typography, color palette, and graphic guidelines, creating a flexible identity that balances elegance and character while reflecting the brand’s focus on intentional living and authenticity.
